John Polonis
Oct 23, 2024

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I love the podcast art form but skeptical it can survive in a video world that’s only becoming more video-centric. Something to be said though for having something on in the background, but most consumers (especially younger as you noted) want the optionally to watch. I’ve listened to interviews with Spotify CEO Daniel Ek who continuously encourages his top podcast creators (like the Acquired guys) to do video even if it’s just them talking to each other.

Hopeful there will be a place for long form podcasting that’s audio only in the future, but almost all platforms needs better discoverability to inspire and support great indie creators. The worst that can happen is a bunch of lifeless corporate or celebrity shows that jam the airwaves and stunt creativity for the rest of us.

Great piece!

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