Member-only story
23 Rules for Manliness in 2023
Not according to Joe Rogan
To all the bros who worship at the altar of Joe Rogan, Jordan Peterson, and Elon Musk, these 23 rules for manliness in 2023 are primarily for you. To everyone else, take from this list what you wish.
You might ask: “Logan, what inspired these rules for manliness?”
In 2022, I dove into the deep end of the male influencer world. I listened to countless podcast episodes from Joe Rogan, Jordan Peterson, Lex Fridman, and even (ugh) Ben Shapiro. I followed Liver King on TikTok until I realized he was just trying to sell me supplements and protein powder while he injected himself with steroids in private.
Social media algorithms clearly saw what I was doing and adapted accordingly. Soon I was inundated with shirtless guys in grocery stores screaming about the dangers of seed oil. Personal finance and lifestyle gurus like Alex Hormozi told me not to read books because they were a waste of time. Andrew Tate wanted me to enroll in his Hustlers University.
The deep end of the male influencer economy is filled with toxic garbage that impressionable men — young and old — can waste their time wading through. And that’s the best case scenario. Too much of this content can warp the worldview of even the most steadfast of minds.
